" India is all set to launch its biggest campaign involving children and youth in spreading awareness about HIV/AIDS when Red Ribbon Express chugs out of New Delhi on December 1. "
Red Ribbon Express in railway yard
India is all set to launch its biggest campaign involving children and youth in spreading awareness about HIV/AIDS when Red Ribbon Express chugs out of New Delhi on December 1.
Equipped with innovative and interactive communication devices, the specially designed 'smart train' will cover more than 9,000 kms during its year-long journey across the vast country, halting at 180 stations for a few days to make sure that its massage reaches far flung villages.
'With this campaign, we want to sensitize the masses about AIDS and issues related to stigma and discrimination. This will be achieved by building the capacities of stakeholders, especially common people at the village, block and districts levels,' said India's Health Minister Anbumani Ramadoss.
The seven-coach train will have three exhibition coaches, one each for counseling and medical services, an auditorium cum conference coach and a pantry car. A trope of 60 young artiste campaigners will be aboard the three sleeper coaches.
"Specially trained for the purpose, they will fan out to nearby villages in buses and
bicycles at scheduled stations to educate people that HIV/AIDS is no stigma and they can combat it by adopting safe behavioral practices," says Chandra Shekhar Pran, Director Nehru Yuva Kendra.
Conceptualized by the Rajiv Gandhi Foundation and executed by the National AIDS Control Organisation (NACO) with support from Nehru Yuva Kendra, UNICEF and others, Red Ribbon Express is a multi-sectoral and multi-activity social mobilization campaign on HIV/AIDS.
Its objectives include:
- informing people about primary preventive services.
- removing the stigma and overcoming discrimination against people living with AIDS.
- strengthening people's knowledge about preventive measures.
- Convincing them to adopt preventive health habits and life-style.
"It's an umbrella exercise to involve, inform and incorporate the people into a genuine mass movement against the disease for which the medical world is yet to find a cure,’’ says Mayank Agarwal, Joint Director NACO.
Apart from street plays and other awareness programmes by artiste campaigners, the Red Ribbon Express will also provide HIV testing facilities, medical check-ups for sexually transmitted diseases and counseling.
The Red Ribbon Express (RRE) is one of the best manifestations of the spirit of “Unite for Children, Unite against AIDS” campaign launched by UNICEF and UNAIDS in 2005.
UNICEF has been involved in giving technical support, designing exhibits and panels, materials for mass media for RRE. UNICEF state offices have been involved in planning and logistical support at the state level along with State AIDS Control Societies (SACS).
RRE will create awareness amongst people about HIV and AIDS, the services available and help to reduce stigma and discrimination associated with the infection.
The public will have a chance to view exhibitions on HIV and reproductive health, access counseling, participate in discussions and debates on the subject.
'To prepare a receptive atmosphere, an advance team will prepare the villagers, mobilize the community and the troupes will be received by the village head who will formally receive a letter from the Prime Minister," says a NACO official.
By March next year, the Red Ribbon Express would have travelled through the states of Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh, UP, Bihar, Uttaranchal, Jharkhand and Assam.
As a follow-up activity, Nehru Yuva Kendra Sangathan is planning to set up Red Ribbon Clubs in villages to carry on the awareness programmes even after the Red Ribbon Express returns to Delhi after a year's journey, he informs.
For other uses, see Red ribbon (disambiguation).
The red ribbon, as an awareness ribbon, is used as the symbol for the solidarity of people living with HIV/AIDS, and for the awareness and prevention of drug abuse and drunk driving.
The red ribbon is a symbol for drunk driving prevention, drug prevention, Blood disorders such as HELLP Syndrome and for the fight against AIDS. The Red Ribbon Foundation and Mothers Against Drunk Driving (MADD) are examples of organizations that utilize the red ribbon symbol. MADD is an organization founded in 1980 whose mission is to stop drunk driving, support the victims of this violent crime and prevent underage drinking. Red Ribbon International is an organization founded in 1993 whose main purpose is the education about prevention of the Human Immunodeficiency Virus or HIV, Acquired Immune Deficiency Syndrome Related Complex, ARC and AIDS.
Mothers Against Drunk Driving (MADD) Origins
In 1986, MADD started the "Tie One On For Safety" campaign. It is MADD’s longest running and most visible public awareness project. During the holiday season, drivers are encouraged to tie MADD red ribbons to visible locations on their vehicles, or place window decals on their vehicles’ windows. The red ribbons represent the drivers’ commitment to drive safe, sober and buckled up. It also encourages others to designate a sober driver before drinking.
Alcohol, tobacco and other drug prevention awareness origin
The Red Ribbon was used as an awareness symbol made by after DEA Agent Enrique Camarena was kidnapped, tortured, and murdered while working undercover in Guadalajara, Mexico. Citizens in his home town of Calexico, California donned the ribbons to emphasize the need for increased prevention efforts. In 1988, Red Ribbon Week, sponsored by National Family Partnership, became a national campaign. It is celebrated from October 23 through October 31.
AIDS awareness origin
The Red Ribbon Project was created by the New York-based Visual AIDS Artists Caucus in 1991.
- Remain anonymous as individuals and to credit the Visual AIDS Artists Caucus as a whole in the creation of the Red Ribbon Project, and not to list any individual as the creator of the Red Ribbon Project;
- Keep the image copyright free, so that no individual or organization would profit from the use of the red ribbon;
- The Red Ribbon should be used as a consciousness raising symbol, not as a commercial or trademark tool.
The artists who formed the Visual AIDS Artists Caucus wished to create a visual symbol to demonstrate compassion for people living with AIDS and their caregivers. Inspired by the yellow ribbons honoring American soldiers serving in the Gulf war, the color red was chosen for its, "connection to blood and the idea of passion—not only anger, but love, like a valentine." First worn publicly by Jeremy Irons at the 1991 Tony Awards, the ribbon soon became renowned as an international symbol of AIDS awareness.
At the Freddie Mercury Tribute Concert held at Wembley Stadium, London on Easter Sunday 1992, more than 100,000 red ribbons were distributed among the audience by Red Ribbon International, with performers such as George Michael wearing one. The Red Ribbon continues to be a powerful force in the fight to increase public awareness of HIV/AIDS and in the lobbying efforts to increase funding for AIDS services and research.
To symbolize the United States' commitment to combat the world AIDS epidemic through its landmark PEPFAR program, Steven M. Levine, a communications aid in President George W. Bush's administration, proposed that the administration display a 28 foot (8.5 m) AIDS ribbon on the White House's iconic North Portico on World AIDS Day 2007. The display, now an annual tradition across three administrations, quickly garnered attention, as it was the first banner, sign or symbol to prominently hang from the White House since Abraham Lincoln lived in the building.
At fairs and competitions in Canada, a red ribbon is awarded to the winning competitor (first place). It is used for second place in the United States for horticultural fairs. In the U.S. in some judging competitions, particularly in 4-H and FFAlivestock and horticultural competitions, red ribbons may be given to a project that meets some of the judging criteria but falls short in other areas, while superior projects and exhibits are awarded blue ribbons (which are second-place ribbons in Canada).
- ^"World AIDS Day - 1 December". Retrieved 2009-02-13.
- ^"Red Ribbon Week". Retrieved 2017-11-23.
- ^"Project Red Ribbon". MADD Canada. Retrieved 2017-11-23.
- ^"Tie One On For". Mothers Against Drunk Driving. Retrieved 2014-01-29.
- ^Familiar Studio, familiar-studio.com. "Visual AIDS". Visual AIDS. Retrieved 2014-01-29.
- ^Ribbon: The Art of Adornment p.22. Gibbs Smith, 2008
- ^Sander L. Gilman Diseases & diagnoses: the second age of biology p.50. Transaction Publishers, 2010
- ^Sarah E. H. Moore (2008) Ribbon culture: charity, compassion, and public awareness p.74. Palgrave Macmillan,
- ^"Two-Story AIDS Ribbon at White House". ABC News. November 30, 2007.
- ^"White House Marks World AIDS Day". The New York Times. November 30, 2009.
- ^"Inside George W. Bush's Closet". POLITICO Magazine. Retrieved 2017-12-02.
- ^"White House hangs red ribbon for World AIDS Day". Retrieved 2017-12-02.
- ^"The White House Honors World AIDS Day 2012". whitehouse.gov. 2012-12-01. Retrieved 2017-12-02.
- ^"A red ribbon adorns the North Portico of the White House Friday, Nov. 30, 2007, in recognition of World AIDS Day and the commitment by President George W. Bush and his administration to fighting and preventing HIV/AIDS in America and the world. White House photo by Eric Draper". georgewbush-whitehouse.archives.gov. Retrieved 2017-12-02.